Developers Reboot Plans For Huge Project North of Downtown Dallas

Developers Reboot Plans For Huge Project North of Downtown Dallas

Developers of a proposed mixed-use project north of downtown Dallas are updating plans for the huge development. De La Vega Development has been working for more than three years on the $2.5 billion project on North Central Expressway. The 27-acre development — called The Central — is planned just north of the Cityplace complex on the east side of the highway. The project attracted international attention when demolition of an old high-rise on the site took a wrong turn, leaving a leaning wreck of the tower that became a social media sensation.  Now De La Vega Development says its revised plans include a first phase with 350,000 square feet of office space overlooking a four-acre centerpiece park. Almost 29,000 square feet of retail and restaurant space are planned. 

Dallas developer StreetLights Residential will also construct a 350-unit apartment community.

“We are thrilled to begin work on The Central — what will become a unique, superblock in the core of Dallas that is unlike anything else,” De La Vega CEO Artemio De La Vega said in a statement. “Listening to our community, we know we have the chance to deliver what people want the most: the opportunity to be outdoors, to create connections and to feel safe and secure.” 

Dallas-based Falcon Realty Advisors is also joining the project team to market the restaurant and retail space. “Our goal is to program the development, as well as the four-acre park, with welcoming spaces featuring approachable retail, food and beverage, hospitality and fitness options, all to create a premier destination for our city to discover,” Falcon CEO and President Tim Hughes said in a statement...

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